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Some people are naturally gifted in the art of influence and persuasion. Why do some have it and others don't? And what is it, exactly, that makes someone and their point of view so irresistible? In fact, anyone can master the power of influence and Rob Yeung shows you how. Delving into fascinating psychology, he reveals unexpected insights including: * Why giving people more choice might make them less happy * Why telling people they 'should' do something makes them less likely to do it * Why offering something for free makes it less desirable * When GBP1 is more persuasive than GBP50 Revealing the secrets behind effortlessly winning trust and support, I is for Influence will open doors to endless potential in your life, whether it's getting that promotion, winning that business contract or finding your perfect match. By the bestselling author of Confidence and The Extra One Per Cent (Macmillan, 2010).

Most companies do not survive the upheavals of change and competition over the long haul. But there are a few remarkable firms that have withstood the test of several centuries. What hidden lessons do they hold for the rest of us? Arie de Geus, the man who introduced the revolutionary I is for Influence: The New Science of Persuasion download book concept of the learning organization, reveals the key to managing for a long and prosperous organizational life. The Living Company speaks not just to aspiring leaders, but to anyone trying to adapt to a turbulent business environment. Only those steeped in the habits of a living company will survive. 'This profound and uplifting book is for the leaders in all of us. Arie de Geus challenges most of the conventional wisdom in management thinking today' - Dr. James F. Moore, author of "The Death of Competition".'Arie de Geus gives leaders of the future an indispensable guidebook in which commitment to values, people, learning, and innovation defines the living company. It's in my book bag' - Frances Hesselbein, President and CEO, The Drucker Foundation.

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Author: Rob Yeung
Number of Pages: 240 pages
Published Date: 02 Sep 2011
Publisher: Pan MacMillan
Publication Country: London, United Kingdom
Language: English
ISBN: 9781905744657
Download Link: Click Here
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